Top 6 Mailchimp Alternatives in 2025

Email Hosting Web Hosting Tips Updated on : November 5, 2025

Looking for affordable and feature-rich Mailchimp alternatives for your email marketing needs? Let this blog guide you to find the best email services like Mailchimp based on your business requirements.

Mailchimp is a household name for businesses today, regardless of their industry. Since its inception in 2001, it has been attracting businesses (and, of course, marketers) with its comprehensive range of features, intuitive interface, and visually appealing templates. It is a popular tool that marketers use to run their email marketing campaigns successfully.

According to Datanyze, Mailchimp holds over 60% of the market share in the email marketing industry. (cdpinstittute) This is the highest market capture at present. Yet, it is not for all!

Yes, while MailChimp offers one of the best email marketing services, it is still not an ideal option for every business. And that is why there’s a strong need for some good alternatives to MailChimp. But before we delve into knowing them, let us take a quick look at Mailchimp’s features and pricing plans.

Mailchimp Email Marketing Services: Features

To compare and select the best alternatives to MailChimp, it is essential to understand what this platform has to offer.

Easy-to-Use Interface: The MailChimp dashboard is straightforward. It comes with numerous features to enhance marketers’ email marketing efforts. Further, it simplifies your email marketing with a user-friendly interface.

Great Utility For Small Businesses: Dab and Ben (Founders of MailChimp) created MailChimp to offer affordable email marketing services to small businesses, clients, and users.

One-Stop Solution: MailChimp has evolved into a comprehensive one-app solution for various marketing activities, including audience targeting, campaign management, and data-driven insights. It enables businesses to effectively leverage their products and services.

Wide Variety of Pre-Designed Templates: With Mailchimp, users have a range of designs and templates to enhance their email campaigns. Users simply need to select the template of their choice, customize it if necessary, assign a name, and get started. They can also drag and drop files and resize pictures with the help of its built-in tools.

High-Level Automation & Segmentation: MailChimp enables businesses to create more sophisticated and complex segments for their email subscribers. They can create segments based on buyers’ buying history, browsing behavior, and more. This helps them understand their customers and communicate with them more effectively.

Handle Social Sharing: Mailchimp enables businesses to connect and manage their social media handles easily. Like Twitter, Facebook, Instagram, etc. They can easily share their campaigns on social media and increase their traffic to their platform.

Table: MailChimp Feature List 

Features	Free	Essentials	Standard	Premium
Email Builder & Templates
Segmentation & Personalization
Landing Pages
Email Analytics
Retargeting Audience	✕	✕
Marketing Calendar
Dynamic Content	✕	✕
Lifetime Value	✕	✕
Custom-coded Templates	✕	✕
Single-step Automation Rules
Surveys
Send Time Optimization	✕	✕
Multi-Step Workflows	✕
Behavioral-based Automation	✕	✕
Multivariate Testing	✕	✕	✕
A/B Testing	✕
Phone Support	✕	✕	✕

Mailchimp Email Marketing Services – Pricing

Mailchimp offers several flexible plans tailored to your business email marketing needs. Below is the table with its different pricing plans.

Top 6 MailChimp Alternatives For Your Email Marketing Needs

Email marketing generates $42.24 for each dollar spent. Hence, email marketing has the highest ROI of any other marketing channel. And to achieve such returns from your email marketing efforts, you should choose the right email marketing services. Let’s explore the best MailChimp alternatives:

1. Omnisend

An all-in-one email and SMS marketing platform built specifically for e-commerce. Omnisend provides merchants with the tools to create personalized campaigns, automate their outreach, and drive more revenue without the need for a complex setup. From intuitive drag-and-drop email editors to advanced segmentation and automation workflows, Omnisend combines power and usability to meet the needs of growing brands.

As a Mailchimp alternative, Omnisend stands out with its deep ecommerce focus, robust automation features, and seamless channel integrations. It’s designed for brands that want to scale smarter, not harder.

Omnisend Email Marketing Features

• Email & SMS Campaigns
• Prebuilt Email Templates
• Multi-step Signup Forms & Popups
• Segmentation Based on Shopping Behavior
• Automation Workflows (cart recovery, welcome, etc.)
• Performance Reports & Analytics
• Omnichannel Marketing (Email, SMS, Push)
• A/B Testing Tools
• 24/7 Human Support on All Plans

OmniSend Email Marketing Pricing

Plan	Price & Contacts	Key Features	Support & Add-ons
Free	$0/mo  250 contacts  500 emails/month	Web push notifications, Automation workflows,   Email & form builder, Segmentation, A/B testing	24/7 support
Standard	$16/mo  500 contacts   6,000 emails/month	Unlimited web push, Automation tools, and Advanced reporting	SMS add-on   24/7 support
Pro	$59/mo   2,500 contacts   Unlimited emails & push	Advanced segmentation & reporting, Automation tools	Monthly SMS credits   Priority support

 

While many email platforms charge extra for advanced features, Omnisend delivers powerful automation, SMS integration, and segmentation tools at a fraction of the cost—without compromising on performance.

2. Hubspot

A complete CRM (customer relationship management) platform that includes a wide range of marketing tools, including the email marketing tool that helps you build better customer relationships. Using this tool, you can create mobile-optimized email marketing campaigns, develop your own tailored templates, run A/B testing, and boost clickthrough rates.

This is one of the best free alternatives to Mailchimp, as it offers more functionalities, such as creating specific buyer profiles for each buyer type and assisting with marketing campaigns.

HubSpot Email Marketing Features

• Email templates & builder
• Email Analytics
• List segmentation
• Personalization
• A/B Testing
• Email comparison reporting
• Marketing Automation Workflows

HubSpot Email Marketing Pricing

Plan	Price & Contacts	Key Features	Support & Add-ons
Free	$0/month Unlimited subscribers 2,000 emails/month	25 static & 5 smart lists, Goal-based templates, Free CRM with contact tracking, Landing pages & lead forms, Live chat & bot widget, Ad management tools	Basic support
Starter	Starts with $15 /mo	Includes all Free features plus advanced email customization, list segmentation, and automation	Add more contacts via paid add-ons
Professional	Starts with $1450/mo	Advanced automation workflows, A/B testing, analytics, and personalization options	Add-on scalability
Enterprise	Starts with $4700/mo	Enterprise-grade automation, team permissions, predictive lead scoring, and advanced reporting	Premium support • Scalable add-ons

3. Brevo

One of the most competitive alternatives to MailChimp, it has a sleek, mobile-friendly email builder with a rich collection of high-quality templates. It offers tools for both transactional emails and email marketing.  

Brevo also offers features such as segmentation, remarketing audiences, behavioral targeting, and more. 

Brevo Email Marketing Features 

• Email builder and templates  
• Transactional Emails 
• Segmentation & Personalization 
• Landing Page Builder 
• A/B Testing 
• API / Webhooks 
• SMS (Separate Pricing). 
• Marketing Automation Workflows 
• Heatmap (Essential) 
• Email Analytics 
• E-commerce Integration / Behavioral Targeting. 
• Premium Chat  
• Premium Remarketing Audiences (Google Ads, Facebook Ads) 

Pricing of Brevo Email Marketing: 

Plan	Price	Email Limit	Key Features
Free Plan	$0	300 emails per day	Email builder and templates, Workflow, APIs, Transactional emails
Starter	$8/mo	5,000 emails per month	Email & SMS, Drag & Drop email editor
Standard	$16/mo	5,000 emails per month	Everything in Starter, Marketing automation, and A/B testing
Professional	$449/mo	150,000 emails per month	Everything in Standard, Additional marketing channels
Enterprise	Custom	1,000,000+ emails per month	Everything in Professional, Custom solutions for large-scale marketing

4. ConstantContact

Yet another powerful MailChimp competitor, Constant Contact, is an established email marketing tool for small businesses and nonprofits. Due to the features it offers to new users, it has remained at the top of the industry for over two decades.

ConstantContact Email Marketing Features 

• Email Builder & templates 
• Surveys 
• A/B Testing 
• Email Analytics 
• Segmentation & Personalization 
• Click Map 
• Behavioral Targeting 
• E-commerce Integration (BigCommerce, WooCommerce, Shopify, 3DCart) 
• Phone Support 
• Product Recommendations  

Pricing of ConstantContact Email Marketing 

ConstantContact offers one of the best-paid email services. It has two subscription plans: 

Plan	Price (per month)	Description	Includes
Lite	$12/month	Essential email and social marketing tools. Basic reporting.	– Drag-and-drop email editor  – AI content generator  – 600+ email templates
Standard  Recommended	$35/month	Adds prebuilt AI automations, A/B testing, and advanced reporting.	– Everything in Lite, plus:  – Email and social media scheduler  – Subject line generator & A/B testing  – Detailed engagement reports
Premium	$80/month	Adds custom automations, targeted ads, and SEO recommendations.	– Everything in Standard, plus:  – Personalized email content  – Unlimited custom automations  – SMS campaigns & reporting

5. MailerLite

As the name suggests, MailerLite aims to offer simpler email services to customers. It is both paid and free for Mailchimp alternatives and competitors today. With MailerLite, you get mass email services like an easy-to-use email builder, segmentation, a landing page builder, A/B testing, and automated workflows.

MailerLite Email Marketing Features 

• Email Builder 
• Email Templates  
• Surveys 
• Landing Page Builder. 
• Behavioral Targeting / E-commerce Integration for Shopify or WooCommerce 
• Segmentation & Personalization 
• Multi-User Accounts 
• Click Maps 
• Delivery by Time Zone  
• Analytics 
• Custom HTML 

MailerLite Email Marketing Pricing 

Plan Type	Features / Benefits	Users / Emails Limit	Pricing (USD)
Free Plan	Campaign segmentation, A/B testing, eCommerce integrations, split test promotional emails, automated abandoned cart emails, and track revenue generated by emails	1 user seat, 12,000 emails/month	Free
Paid Plan	All features of the Free Plan, plus advanced scalability for growing businesses	Unlimited emails, three user seats	$9/mo
		Unlimited emails & user seats	$18/mo

6. Moosend

One of the best free alternatives to MailChimp, Moosend is an all-in-one marketing & automation platform. It is a full-fledged email marketing tool that offers features such as a landing page builder, marketing automation workflows, and eCommerce integrations.

Moosend Email Marketing Features 

• Landing Page Builder 
• Email Builder & email templates 
• Segmentation & Personalization 
• Marketing Automation Workflows 
• Email Analytics 
• E-commerce Integration / Behavioral Targeting 
• Weather-Based Recommendations

Moosend Email Marketing Pricing 
 

Plan Type	Features / Benefits	Subscribers / Emails Limit	Pricing (USD)
Free Plan	A/B test campaigns, custom email templates, access to all key features, unlimited emails, and no Moosend branding	Up to 1,000 subscribers or contacts	Free
Paid Plans	Full feature access, advanced automation, premium support, scalable options, including pay-as-you-go	Varies based on pricing model and subscriber count	Starts from $7/ 7/month (depending on plan)

Wrapping Up 

While Mailchimp has been a top email marketing tool for marketers, it also has certain drawbacks. Nevertheless, there are many paid and free Mailchimp alternatives that are much more affordable and offer better features.  

Based on your marketing goals and budget, you can choose from the list of paid and free alternatives to Mailchimp that we have discussed in this blog today.  

And if you still need any assistance regarding the best email hosting services or want to connect with reliable email hosting providers, HostingSeekers can help. 

Frequently Asked Questions

Q1. What are the best alternatives to Mailchimp for small businesses?

Ans. Some of the best Mailchimp alternatives for small businesses include Moosend, Sendinblue (Brevo), ConvertKit, and MailerLite. These platforms offer better pricing, user-friendly automation, and responsive support.

Q2. Is MailerLite better than Mailchimp?

Ans. Yes, MailerLite is often preferred over Mailchimp because it provides advanced automation features, higher email deliverability, and a more affordable pricing model suitable for startups and freelancers.

Q3. Why is Sendinblue (Brevo) considered a good Mailchimp alternative?

Ans. Sendinblue is a great Mailchimp alternative because it includes both email and SMS marketing, better segmentation tools, and a simpler pricing system based on the number of emails sent rather than the number of contacts.

Q4. Does switching from Mailchimp affect my email campaigns?

Ans. No, switching from Mailchimp doesn’t negatively affect your campaigns if done correctly. Most platforms offer easy migration tools to import contacts, templates, and automations safely.

Q5. Which email marketing tool offers better value for money than Mailchimp?

Ans. Moosend and Brevo are top choices for affordability. They provide similar or better functionality at a lower price, making them ideal for small and medium-sized businesses.