Top 5 Feature-Rich Mailchimp Alternatives

Email Hosting February 16th 2022

Looking for affordable and feature-rich Mailchimp alternatives for your email marketing needs? Let this blog guide you to find the best Mailchimp alternatives based on your business requirements. 

Mailchimp is a household name for businesses today, regardless of their industry.  Since its inception in 2001, it has been wooing businesses (and, of course, marketers) with its broad range of features, easy-to-use interface, and beautiful templates. It is a popular tool that marketers have been using to run their email marketing campaigns successfully. 

According to Datanyze, MailChimp enjoys 60% of the market share in the email marketing industry. This is the highest market capture at present. Yet, it is not for all! 

Yes, while MailChimp offers one of the best email marketing services, it is still not an ideal option for every business.

And that is why there’s a strong need for some good alternatives to MailChimp. But before we delve into knowing them, let us take a quick look at Mailchimp’s features and pricing plans.

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 Mailchimp Email Marketing Services: Features 

In order to compare & pick the best alternatives to MailChimp, it is crucial to understand what this platform has to offer. 

• Easy-to-Use Interface: The dashboard of MailChimp is extremely simple. It comes with a lot of features to power up the email marketing effort of marketers. Further, it simplifies your email marketing with a user-friendly interface.

• Great Utility For Small Businesses – Dab and Ben (Founders of MailChimp) created MailChimp with the aim to offer affordable email marketing services to small businesses, clients, and users. 
• One-Stop Solution – MailChimp has become a one-app for all solutions for different marketing activities, including targeting audiences, campaigning, and generating insights. It allows businesses to do a lot with their products and services. 
• Wide Variety of Pre-Designed Templates – With MailChimp, users get a range of designs and templates to embellish their email campaigns. Users just need to select the template of their choice, customize it if needed, give it a name, and get started. They can also drag-and-drop files and resize pictures with the help of its built-in tools. 
• High-Level Automation & Segmentation – MailChimp lets businesses create deeper and more complex segments for their email subscribers. They can create segments based on the buyers’ buying history, browsing movements, and more. This helps them know their customers and communicate with them better.  
• Handle Social Sharing – MailChimp allows businesses to easily connect and manage their social media handles. Like Twitter, Facebook, Instagram, etc. They can easily share their campaigns on social media and increase their traffic to their platform.

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Table: MailChimp Feature List 

Features	Free	Essentials	Standard	Premium
Email Builder & Templates	✔	✔	✔	✔
Segmentation & Personalization	✔	✔	✔	✔
Landing Pages	✔	✔	✔	✔
Email Analytics	✔	✔	✔	✔
Retargeting Audience	✕	✕	✔	✔
Marketing Calendar	✔	✔	✔	✔
Dynamic Content	✕	✕	✔	✔
Lifetime Value	✕	✕	✔	✔
Custom-coded Templates	✕	✕	✔	✔
Single-step Automation Rules	✔	✔	✔	✔
Surveys	✔	✔	✔	✔
Send Time Optimization	✕	✕	✔	✔
Multi-Step Workflows	✕	✔	✔	✔
Behavioral-based Automation	✕	✕	✔	✔
Multivariate Testing	✕	✕	✕	✔
A/B Testing	✕	✔	✔	✔
Phone Support	✕	✕	✕	✔

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Mailchimp Email Marketing Services – Pricing 

MailChimp offers several flexible plans based on your business email marketing needs. Below is the table with its different pricing plans. 

Plan	Pricing	Contacts	Monthly Sends	Users
Free	$0/Month	2,000	10,000	1
Essentials	$9.99/Month	50,000	500,000	3
Standard	$14.99/Month	100,000	1.2M	5
Premium	$299/Month	200,000+	3M+	Unlimited

Table: MailChimp Email Marketing Services Packages 

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Top MailChimp Alternatives For Your Email Marketing Needs 

Email marketing generates $42.24 for each dollar spent. Hence, email marketing has the highest ROI of any other marketing channel. And to achieve such returns from your email marketing efforts, you should wisely choose the right email marketing services. 

1. Hubspot

A complete CRM (customer relationship management) platform that includes a wide range of marketing tools, including the email marketing tool that helps you build better customer relationships. Using this tool, you can create mobile-optimized email marketing campaigns, build your own tailored templates, run A/B testing, and boost clickthrough rates.  

This is a great alternative to MailChimp as it offers more functionalities, such as creating specific buyer profiles for each buyer type and helping you with marketing campaigns.

Hubspot Email Marketing Features

• Email templates & builder
• Email Analytics
• List segmentation 
• Personalization 
• A/B Testing
• Email comparison reporting 
• Marketing Automation Workflows

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HubSpot Email Marketing Pricing

1. Free Plans 

If you choose Hubspot’s free plan, you get

• 2000 emails per month
• Unlimited subscribers
• Allows you to create 25 static lists & 5 smart lists
• Access to goal-based email template
• Access to free CRM that stores your subscribers’ information, detailed log of all company interactions
• Tools to grow your email lists, create landing pages using lead capture forms and add a live chat or bot widget to your site
• Ability to manage and track online ads within the HubSpot platform. 

2. Paid Plans 

You can choose from three paid email marketing plans here at Hubspot:

• Starter Plan
• Professional Plan
• Enterprise Plan

In all three plans, you get some free contacts (1,000 with Starter plan, 2,000 with Professional, and 10,000 for Enterprise), which you can increase by purchasing add-ons. 

Hubspot may not be the cheapest alternative to MailChimp, but the advanced features and integrations make it a powerful option. 

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2. SendinBlue

One of the most competitive alternatives to MailChimp, it has a sleek, mobile-friendly email builder with a rich collection of high-quality templates. It offers tools for transactional emails as well as email marketing. 

Sendinblue also offers features including segmentation, remarketing audiences, behavioral targeting, and much more. 

Sendinblue Email Marketing Features

• Email builder and templates 
• Transactional Emails
• Segmentation & Personalization
• Landing Page Builder
• A/B Testing
• API / Webhooks
• SMS (Separate Pricing).
• Marketing Automation Workflows
• Heatmap (Essential)
• Email Analytics
• Ecommerce Integration / Behavioral Targeting.
• Premium Chat 
• Premium Remarketing Audiences (Google Ads, Facebook Ads) 

Pricing of Sendinblue HubSpot Email Marketing

1. Free Plan

Choosing Sendinblue free plans gets you several basic features, including:

• 300 emails per day
• email builder and templates
• Workflow, APIs, transactional emails
• Advanced segmentation
• Ability to combine SMS with email. 

2. Paid Plans 

Just like HubSpot, the email pricing of Sendinblue is also based on emails per month instead of the number of contacts.

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3. ConstantContact

Yet another powerful alternative to MailChimp, Constant Contact is an established email marketing tool for small businesses and non-profits. Because of the features, it offers for the newbies, it has been at the top of the industry for over two decades.

ConstantContact Email Marketing Features

• Email Builder & templates
• Surveys
• A/B Testing
• Email Analytics
• Segmentation & Personalization
• Click Map
• Behavioral Targeting
• Ecommerce Integration (BigCommerce, WooCommerce, Shopify, 3DCart)
• Phone Support
• Product Recommendations

Pricing of ConstantContact Email Marketing

ConstantContact offers one of the best-paid email services. It has two subscription plans:

With the email plus plan, you get to use product recommendations, dynamic content, surveys, RSVPs, and A/B testing. However, the difference in both the pricing plans is minimal. Also, you get a one-month free trial regardless of the plan you buy. 

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4. MailerLite

As the name suggests, MailerLite aims to offer simpler email services to customers. It is one of the MailChimp alternatives and competitors today. With MailerLite, you get mass email services like an easy-to-use email builder, segmentation, landing page builder, A/B testing, and automated workflows. 

 

MailerLite Email Marketing Features

• Email Builder
• Email Templates 
• Surveys
• Landing Page Builder.
• Behavioral Targeting / Ecommerce Integration for Shopify or WooCommerce
• Segmentation & Personalization
• Multi-User Accounts
• Click Maps
• Delivery by Time Zone 
• Analytics
• Custom HTML 

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MailerLite Email Marketing Pricing

1. Free Plans 

The free email services that MailerLite offers are perfect for budding online businesses email marketers. With MailerLite’s free plan, you get:

• Up to 1000 contacts and 12,000 emails monthly
• Access to a majority of features including campaign segmentation, A/B testing, and eCommerce integrations
• Ability to send split test promotional emails, automated abandoned cart emails
• To track the revenue generated with your emails

2. Paid Plans

At present, there’s only one MailerLite paid plan that scales with the number of subscribers you have. This is somewhat similar to what MailChimp offers. The price is comparable to MailChimp’s “Essentials” at low subscriber counts; you get about 1,000 subscribers at $10 a month. 

But the pricing starts to become cheaper significantly when the number of subscribers exceeds 10,000 – $50 a month for 10k and so on. 

MailerLite is more affordable than Mailchimp as it offers all the features in its basic premium plan. 

5. Moosend

One of the cheapest alternatives to MailChimp, Moosend is an all-in-one marketing & automation platform. It is a full-fledged email marketing tool that offers features such as landing page builder, marketing automation workflows, and eCommerce integrations. 

Moosend Email Marketing Features

• Landing Page Builder
• Email Builder & email templates
• Segmentation & Personalization
• Marketing Automation Workflows
• Email Analytics
• Ecommerce Integration / Behavioral Targeting
• Weather-Based Recommendations

Moosend Email Marketing Pricing

1. Free Plan 

The free plan of Moosend makes it the best alternative to Mailchimp as it offers the best free deal in the entire email industry. 

• Up to 1,000 subscribers or contacts
• Access to all the key features, including A/B test campaigns, and use custom email templates
• Send unlimited emails every month 
• No Moosend branding in emails

2. Paid Plans 

You can choose from three different pricing models that Moosend offers, including the pay-as-you-go option.

At the minimum, the monthly package starts at $8 (annually) that offers 1000 subscribers and all the popular features. Even if you buy a higher plan, it is still a lot cheaper than MailChimp’s most affordable plan. 

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Frequently Asked Questions

Q 1. Why should I change from Mailchimp to another email marketing software?

Ans. One major reason for choosing alternatives to MailChimp is the lack of support. It needs improvement. Also, the pricing structure of Mailchimp is unreasonably high for small businesses.

Q 2. Why is Moosend a good alternative to MailChimp? 

Ans. Moosend is one of the best alternatives to MailChimp because: 

• It is much cheaper than MailChimp
• It comes with sophisticated segments and an automation builder.

Q 3. Why is MailChimp not good? 

Ans. MailChimp is an email marketing tool that boasts a range of significant features. However, it is not a cost-effective option for small businesses & budding marketers. Also, it needs a lot of improvement when it comes to support. 

Q 4. What are the best free mass email services?

Ans. Some of the best free mass email services are Sendinblue, MailerLite, HubSpot, and MailChimp. 

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Wrapping Up

While Mailchimp has been a top email marketing tool for marketers, there are certain drawbacks of this platform too. Nevertheless, there are many alternatives to MailChimp that are much more affordable and offer better features. 

Based on your marketing goals and budget, you can choose from the list of MailChimp alternatives we have discussed in this blog today. 

And if you still need any assistance regarding the best email hosting services or want to connect with reliable email hosting providers, HostingSeekers can help.