How To Buy A Premium Domain & Give Your Business A Memorable Identity

Domains February 8th 2022

In the era of digital landscape, where businesses and individuals converge to share ideas, services and products, the significance of a domain name cannot be overstated. As you embark on the journey of establishing your online presence, you need a good domain name to leave the positive impact of your target audience.

A premium domain offers possibilities beyond the ordinary; as per recent statistics, 47.8 % of global websites utilized premium top-level domains. (Source: statista.com )  
In this article, we will go through how to buy a premium domain and boost your business.  

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What is a Premium Domain?

In simple words, Premium domain is your online website name that is easily recognizable and understandable. It is mostly use of common names and familiar phrases, making it easy for businesses to market their brand seamlessly. They are a wise investment option as you’re likely to be able to sell them in the future.

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Premium Domain Names – What Makes A Domain Premium

There are no set rules that define any domain as ‘premium’. Instead, it is decided on the domain registry. Whether a domain will be ‘premium’ depends on the owner and the price potential buyers are ready to pay. However, there are several traits that set premium domain names apart from standard domains. These qualities can aid purchasers in determining if the price they are willing to pay is reasonable.

 

Domain Length

The length of premium domains for sale tends to be short. It is said that the faster, the better. This length comprises just two or 3-letters, as companies use these for abbreviations. While some premium domain names may be lengthy, too, good domains barely contain more than a couple of words.

SEO & Direct Traffic

Often most premium domains match the words people search for on the internet. It can also comprise one or more keywords. Domain names with exact matches are usually priced higher. Further, a premium domain with keywords brings additional organic traffic to a site.

Buyer Interest

A domain name may not appear appealing at first look. However, if it gets high bids on being auctioned, it’s easier to turn into a premium domain. Usually, this is the case when a newly launched firm wants to buy an existing domain that matches its name or any product or service. So, if the buyer is willing to pay higher for an existing domain, its chances to become a premium domain increase.

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How Do Premium Domains Work

Premium domains operate within a unique framework that sets them apart in the digital landscape. Here‘s an overview of how they function:

1. Selection and Acquisition: Premium domains are carefully curated based on their inherent value, often composed of short, memorable, and meaningful words or phrases. These domains are either selected by domain registrars or individuals who foresee their potential marketability. 

2. Higher Price Point: One defining aspect of premium domains is their relatively higher price tag compared to regular domain names. This is primarily due to their perceived value, driven by factors such as brand ability, keyword relevance, and market demand.

3. Investment and Branding: Premium domains are seen as investments, akin to acquiring valuable real estate in the digital world. They are often chosen to bolster a brand’s online presence, lending an air of professionalism, trustworthiness, and memorability to the associated website.

Note: You will need to renew your domain registration every year. This means there are domains that have either expired or tend to expire. You can get them renewed by domain registrars at a regular cost along with the benefit of a backorder service fee.

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Why Should You Consider Buying Premium Domain Names For Your Business

As per recent stats there are around 200 million active websites on the internet. Also, globally 71% of businesses have their website in 2023.  (Source: Forbes.com)

Strong & Easy Brand Recall

The foremost target of marketers is to get their brand’s name stuck in the mind of their prospective customers. Having a domain name that is short, catchy, and to the point makes it easy for potential customers to remember.   

For instance, if you are selling web development services, a domain name such as webdevelopment.com is more accessible to recall than something like bestwebdevelopmentservices.com  Strong brand recall distinguishes you from your competitors and increases search traffic to your site.

Better Search Rankings

Premium domains are an excellent way to improve your search engine rankings. It is an investment that will impact your search engine ranking positively. How? This is because a premium name is generally short and keyword-specific, making it easily viewable by the search engines against any relevant search query.

Establishes Credibility

Since premium names seem more prestigious, potential customers are more likely to visit your site and avail themselves of your products or services. It is similar to visiting a well-designed shop in the market or a worn-out store.  

Also, your keyword-specific premium domain will immediately paint a picture in your prospects’ minds. And they will visit your website whenever they need relevant services or products.

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How To Buy A Premium Domain – The Process

Step 1: Search for a domain name

Step 2: Move the domain name to your cart

Step 3: Add your contact information

Step 4: Check out and pay

Step 5: Create an account with the domain provider if you don’t have one

 

Step 1: Search for a Domain Name

Purchasing a premium domain involves a distinct step due to its potential value and unique nature.

Step 2: Move the Domain Name to Your Cart

Upon identifying the ideal premium domain, proceed to add it to your virtual cart, marking the first tangible step towards ownership.

Step 3: Add your Contact Information 

Facilitate the transaction by adding your contact information, fostering seamless communication throughout the acquisition process.

Step 4: Check Out and Pay 

Conclude the transaction by proceeding to the checkout, where payment for the premium domain is seamlessly executed, solidifying your claim. 

Step 5: Create an Account with the Domain Provider if you Don’t Have One  

If you do not possess an existing account with the domain provider, it is prudent to create one. This paves the way for streamlined management and access to your premium domain and associated services.

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Best Place To Buy Premium Domains for Sale

 

There are several good domain marketplaces where you can find your preferable premium domain name. The top ones are discussed below. 

1. Domain.com

The best domain registrar on the market today, domain.com helps you easily find a premium domain for sale. This simple and fast domain search tool offers top-level domain (TLDs) and even discount domain names at very competitive pricing. Simply visit the website and choose the “premium domains” option from the drop-down menu. 

Also, the user-friendly domain management section is another noticeable characteristic of domain.com. From here, you can transfer your domain to any hosting provider & can even build a website. 

2. SEDO

One of the biggest domain marketplaces in the world, Sedo offers a reliable platform for domain owners to exhibit their premium domains for sale. The best thing about SEDO is you can conduct your domain search based on the keywords you are targeting. 

On SEDO, you can find four types of domain listings:

• Negotiable
• Buy Now
• Expiring domain auctions
• Marketplace auctions

Plus, SEDO also offers domain brokers, in case you want a professional to negotiate on your behalf for a premium domain. 

3. GoDaddy

Godaddy is the world’s largest domain registrar with millions of domains listed. It is a one-stop solution for all your domain-related needs and offers services like domain finder, domain brokers, domain name generator, etc. It also has a marketplace where you can find thousands of GoDaddy domain names.  

4. Flippa

Flippa is another biggest domain marketplace where domain owners list their domains for sale, of which most are premium domain names. Most of these domains are available for direct purchase or auction. 

You can ‘watch’ the premium domain names you are willing to buy and ‘follow’ auctions to stay on top of bidding. If you want to purchase a domain, you can simply bid on it.  Flippa also offers broker services just like SEDO. 

5. BrandRoot 

Brandroot is a well-known premium domain name generator. The platform generates thousands of top-shelf business names that are available. Brandroot hosts more than 22000 .com names that are attractive and brandable. 

All you need to do is type in a couple of keywords relevant to your niche, choose from the results and check out. 

6. Namepros  

Namepros is a leading online community to buy premium domain names. However, it is not a standard domain registrar service. Besides, you can also share and seek information about building businesses, buying and investing in domain names, etc.

Namepros have a dedicated domain section where premium domains are listed as buy now, auction, bargains, and make an offer.

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Visit HostingSeekers to get a list of affordable domain hosting providers.

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Frequently Asked Questions

Q 1. How to buy a domain for cheap? 

Ans. While there’s no surefire way to buy a domain for cheap, you can bid as per your budget in domain auctions on platforms like Flippa, SEDO, GoDaddy. If your bid gets accepted, you can be the owner of the domain. Also, some types of web hosting providers offer domain names for free as part of their hosting package. 

Q 2. How do I buy a premium domain name? 

Ans. To buy a premium domain name of your interest, simply: 

• Search for a domain name 
• Add the domain to your cart. 
• Create an account with the domain provider or sign in to your existing account.
• Add your contact information.
• Check out & pay

The process is the same as that of buying a regular domain.

Q 3. Does GoDaddy own premium domains?

Ans. Yes, GoDaddy offers both ordinary as well as premium domains. You can either buy them directly or bid in the auctions. 

Q 4. Is it worth buying an expensive domain? 

Ans. Premium domains are expensive for reasons like popularity & preference. Such domains can get your business more visibility and traffic while increasing your brand credibility. So, if you are trying to grow your business, you should consider buying an expensive domain. 

Q 5. What is the most reliable domain?  

Ans. The most reliable domain is .com followed by .co as the second. People tend to assume that any URL ends with .com 3.8 times more than any other domain extension. 

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Conclusion

Having a premium domain name significantly impacts your business branding and online marketing. This in-depth guide will help you to achieve your business goals and increase your business opportunities.