How To Rebrand Your Old Website?

IT Technology March 17th 2022

Did you know that your website conversion rate can increase by up to 400% just because of the experience users has with the interface? To improve your user experience, you might want to rebrand your website. 

Rebranding a website might be fun, but a challenging process. When rebranding or even redesigning a website, the owner needs to take care of the existing SEO ranking and also consider factors such as the latest user requirements, the changes in the external environment, the strategies followed by top competitors, etc. It is important to understand both – micro and macroeconomic factors to ensure that you share the same goodwill as your old website. 

The most important reminder before you start rebranding and redesigning your website is to follow an organized step-by-step approach to make sure nothing important is lost and your ranking is not impacted. 

This article will help a website owner/manager to understand the best way to rebrand a website and navigate their way around it. 

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Why Do We Recommend Rebranding Websites?

A website becomes outdated after about 3 years of existence. With customers visiting these websites regularly, they get used to and bored of the same graphics and visuals. It might be a good idea for the company or business to rebrand at this point or when they deem fit depending on the industry and services being offered. 

Here are 5 reasons why we highly recommend rebranding:

• Create Hype
• Stay Updated
• Innovate to Attract Users
• Introduce New Offerings
• Announce Business Changes

1. Create Hype

It shows the willingness of the business to update and upgrade constantly. A rebranded website can get users excited. Use this as a marketing opportunity to highlight your business to your current as well as new target users. 

2. Stay Updated

A company might have a revised vision and mission that needs to show on its website. Businesses evolve with time and it is important for a business to stay ahead in the curve by continuously improving its processes, even if that means transforming the values.

3. Innovate to Attract Users

A company might want to innovate and tell its users about any new launches of products and services. A redesigned website is a great way to attract more customers to the website and tap into a new market or geography while ensuring suitability to a wider set of target users.

4. Introduce New Offerings

If there are new products that target a new set of people, the rebranding has to match that and display the latest information. For example, if a new product line targets teenagers, then the website has to be made so that it attracts more teenagers. In this case, you can get innovative and also reach teenagers’ parents as they might be the real decision-makers.

5. Announce Business Changes

 If the existing business has merged with another or has been acquired by another business, then rebranding is imperative. While rebranding will help to incorporate the values of your partnering organization but remember to win the confidence of existing users by offering them comfort.

A website rebranding exercise only shows the audience that you still strive to deliver the best services and products to your users. It’ll help your users feel more confident about your services and offerings and connect with you better. You can also include them in the rebranding process by asking for their feedback so they feel valued.

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How To Redesign And Rebrand a Website?

First things first, redesigning is a subset of rebranding. While rebranding might also include revamping the logo, caption, values, color palette, images, etc., redesigning is confined to the look and feel of the website. We’ve established rebranding helps your business stay on top of things and helps you to enjoy a competitive advantage. 

Here’s how you can rebrand your old website in 5 simple yet effective steps:

• Assess The Current Status And Prepare for a Rebrand
• Look For a Hosting Provider
• Assess The Need For A Server Management Company
• Optimize A Current Site
• Capitalize on Social Media

1. Assess The Current Status And Prepare for a Rebrand 

Inventory of the pages and current SEO ranking need to be known to measure results after the rebranding is done. There are plenty of website redesign services that can help a user with this. Any good analytics service can help understand the basics like keywords, bounce rate, traffic, etc. An inventory of all the pages on the site can be measured as well. There are several website monitoring services and tools you can use to monitor your website for improvement. 

2. Look For a Hosting Provider

This might be the right time for a website owner to evaluate the performance of the website hosting company. If the company has to be changed, this might be a great time to do so. There can be easy transfers of both the hosting provider and the domain if good results are not being delivered. Providers can also help you clone your website so you have a copy available. You can find the best hosting providers on online hosting directories like HostingSeekers.

3. Assess The Need For A Server Management Company

If there is limited technical knowledge in the team, then a good server management company might come to the rescue. Server management companies make work easy by maintaining, managing, and upgrading absolutely everything for the website owner. This can be done in most types of web hosting – dedicated, VPS, etc. Moreover, any configuration tasks and software updates are also done by them. This leaves more room for the owner to work on other aspects of the business. Here is a list of some of the best server management companies online. 

4. Optimize A Current Site

You should optimize your WordPress website for better performance and ranking. By compressing the size of the images and avoiding any plug-ins in access, the website can show higher output and efficiency. Updating WordPress to the latest version and increasing the memory can also show better results. 

5. Capitalize on Social Media

Once the rebranding is complete, don’t forget to create hype on your SM channels and share the new version with your users so as to gauge their interest and increase your website visits. You can also use SM to ask your users about the UI that they prefer and make the most of your rebranding while making sure that you will provide the same value. 

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Frequently Asked Questions 

Q 1. How to completely rebrand a website?

Ans. You can either hire a website rebranding expert to help you with rebranding or follow a logical process step by step to overhaul the brand of your website. To do it yourself, make a list of changes you wish to incorporate, find a hosting company to partner with, decide if you need a server management company, optimize your website and promote it on social media.

Q 2. Should one hire a website redesign company for rebuilding a website?

Ans. A website redesign process can be complicated. It might need a lot of time, patience, knowledge, and experience to do a good job. Hence, for an inexperienced company that has a good budget, it might be a good idea to hire a company that offers website redesign services.   

Q 3. How often should a website be redesigned?

Ans. The website owner is in the best position to take this call. However, experts recommend redesigning websites every 3 years for the users to get excited about something new. This also shows the brand’s willingness to constantly update and upgrade themselves.

Q 4. How long does it take to rebrand a website?

Ans. If a professional website redesign company is hired, then it could take anywhere between two and four months. Rebranding a website depends on the users’ requirements, industry trends, and the extent to which it needs to change. If you decide to rebrand your website on your own, it might take longer.

Q 5. Is there a difference between rebranding and redesigning?

Ans. Yes. Rebranding is a blanket term including redesigning and can include the revamping of the logo, motto, the look and feel of the website, the core content, etc. It is more complicated and might be a long process as well. Redesigning is a part of the rebranding exercise. Redesigning might mean only changing the website while keeping everything else about the business the same. 

Q 6. Will rebranding affect my website’s SEO?

Ans. Rebranding can impact your website’s SEO if you are not careful. However, taking a few steps can ensure that your website ranking is not affected at all. In fact, rebranding can boost your ranking if the right process is followed.

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Conclusion

Like any other business transformation journey, website rebranding also involves understanding the context by analyzing the current situation, verifying resources like web hosting providers, server management, and optimizing their website. If you are looking to stay ahead of your competitors, rebrand at the right time to be able to tap the right audience and with a logical approach that makes sense instead of just doing it for the sake of rebranding. 

While there’s no right answer about the frequency of rebranding and redesigning your website, remember that if you are looking for sustainable business growth and want to win the loyalty of your users, innovate with time and accept new changes. Whether you do it in-house or hire an expert agency to do it is totally your choice.