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Newfold Digital Acquires WordPress SEO Plugin Yoast

Newfold Digital Acquired Yoast to Add More SEO Capabilities & Personalized Services

Business News, Marketing August 20th 2021

Newfold Digital, a web-presence solutions provider announced on August 19, 2021 that it has acquired one of the best Search Engine Optimization Plugins for WordPress, Yoast. The acquisition is a part of the company’s strategy to serve better to Newfold Digital customers with the help of advanced web presence tools and services.

Newfold has now started making a powerful presence in the online marketplace with a mega-rollup of the best web hosting and digital marketing companies. The company has been working on its market position for months and now it has acquired the most popular WordPress SEO Plugin Yoast.


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120 Million Websites

Yoast has been powering Search Engine Optimization functions for 12 million+ WordPress websites and it is well-known for its simple no-code user interface. It helps websites to apply SEO functions like Search Engine Snippets, Keywords Management and Page Optimization to help websites rank better on the Search Engine Results Page.

“Yoast has grown organically with 140 professionals maintaining a plugin for more than 12 million active users and we never had any funding before. Now though we have started to grow, we are not going to stop. We are planning to grow and improve our services for the better web presence of businesses. Joining hands with Newfold Digital has given us the freedom to go bold further with our mission.” wrote Yoast CEO, Marieke van de Rakt, in the announcement. 

Newfold Digital is Growing

The Yoast plugin has been helping WordPress Website owners to generate more organic visitors from various search engines by optimizing WordPress Websites better. Currently, it is running an online academy with its own SEO Training courses. Newfold Digital is excited about this acquisition as it is going to expand its SEO services’ base for its existing (7+ Million) and future customers.

“SEO has become the need of the hour as it is the most crucial factor that decides the ranking of a web page. It decides the online success of any website, especially if you are investing a lot in your digital presence. Today everyone in digital marketing is familiar with the significant role of Yoast in WordPress websites. We are thrilled to be a part of Newfold family and happy to improve the SEO and customer base of millions of website owners out there.” stated Sharon Rowlands, President and CEO of Newfold Digital


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This is big news and everyone is expecting some great changes in SERP Optimization techniques now. While Yoast is not planning to change its 140 professionals team, it is still open to bringing new talents to add up new services in its portfolio.